Activia: The Story Behind The Name

Brand naming is an essential part of creating a successful brand identity, and one great example of this is Danone’s Activia. Activia was developed to drive strong association with an active lifestyle which can be achieved with the consumption of probiotic yogurt.

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Activia: The Story Behind The Name

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Thrive every day with Activia Probiotic Strawberry Lowfat Yogurt Cups, from the #1 doctor-recommended probiotic food and beverage brand.** Every

Activia Strawberry Probiotic Yogurt, Delicious Lowfat Yogurt Cups to Help Support Gut Health, 4 Ct, 4 OZ

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Activia: The Story Behind The Name

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