How a Mexican beer became the US best-seller

Modelo Especial was boosted by recent backlash against Bud Light but had been steadily growing in popularity for years
Modelo Especial was boosted by recent backlash against Bud Light but had been steadily growing in popularity for years

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Beer and spirits

Beer and spirits

How Modelo Especial became America's No. 1 beer amid Bud Light's rapid decline