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The world of K-pop beauty is changing as we know it—and it begins with NewJeans

5 Gen Z K-pop idols making waves on the fashion scene, from Le Sserafim's Eunchae and NewJeans' Hanni, to Ive's Wonyoung, Aespa's Karina and NMixx's Sullyoon, repping Gucci, Armani Beauty and Miu

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The Role of Beauty Standards in K-Pop Explained, by Fariha Karim, Areas & Producers

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The Beauty of K-Pop: How the Genre's Idols Influence Global Culture

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