What is Gen Z?

In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.

Report: Gen Z finding meaning

Report: Gen Z finding meaning

What Generation Z Wants in Their Jobs and Work

How to Make Sure You're Marketing to Gen Z the Right Way

Generation Z Workplace Statistics - Forage

Millenials, Gen Z, Gen X. What are Their Attitude Differences in the Workforce

What are the most visited social media platforms among Gen Z? - Comscore, Inc.

Ranking U.S. Generations on Their Power and Influence Over Society

Gen Z vs. Millennials: Customer Experience Expectations

Generation Z Statistics 2024 - TrueList

Gen Z Age Range: Money, Work, And Whether Stereotypes Are True