Toys get sex change: Lego profits from girl-friendly toy series

Lego saw a 25 percent sales increase last year thanks in part to Lego Friends, the new product line marketed to girls.

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I know Lego friends doesn't always get a lot of love, but it's been really great for getting my daughter into Lego and doing her own builds. This is her much expanded

Lego for girls: Building profits by catering to girls

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