What's the deal with the Taylor Swift Eras tour beaded bracelets?

Celebs including Sophie Turner, Sydney Sweeney and Selena Gomez have been wearing and swapping colourful beaded friendship bracelets at Taylor Swift
Celebs including Sophie Turner, Sydney Sweeney and Selena Gomez have been wearing and swapping colourful beaded friendship bracelets at Taylor Swift's Eras tour

What's the deal with the Taylor Swift Eras tour beaded bracelets?

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Taylor Swift's Eras Tour: Sweetest Friendship Bracelet, 42% OFF

Jennifer Garner shows off her friendship bracelets at Taylor Swift, friendship bracelets taylor swift

Taylor Swift Fans Are Making Friendship Bracelets to Trade

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Good Vibes Bracelet 6mm Bright Unisex April Soderstrom, 40% OFF

DIY Taylor Swift Eras Tour Friendship Bracelets - flowers need bees

Jennifer Garner shows off her friendship bracelets at Taylor Swift

Jennifer Garner shows off her friendship bracelets at Taylor Swift

Taylor Swift's Eras Tour: Sweetest Friendship Bracelet, 42% OFF

Taylor Swift, Selena Gomez and more celebs at sporting events

7 Things To Make Friendship Bracelets For Taylor Swift Concerts